In order to appropriately represent Triana and her groundbreaking creative work, we knew that this brand needed to communicate with authenticity, sincerity, and grace. Taking inspiration from the hospitality sector, we explored rich colors, elegant typography, and highly tactile materials. We meticulously drew a single stemmed rose icon that conceptually represented Triana’s ability to take something beautiful and elevate it even higher through authentic expression. In order for the icon to display properly in all use cases, we produced two versions at slightly different proportions. Leveraging all of these unique assets, we designed and developed a robust website that showcased her portfolio and told her story.
