From the initial discovery meeting, we knew that we needed to imagine a brand that highlighted the product. Leveraging a simple color palette, clean typography, and structured layout design, we managed to feature the products in a way that made it fun to sort through their diverse colors and textures. The packaging, website, and branding were all intentionally designed to allow the slime to stand out. While many of the design choices were minimal, we found opportunities to bring excitement through unique materials and production methods including printing a full-bleed pattern on packing tape along with holographic product care cards—both of which were sourced and produced in Europe. These choices also allowed for us to be more expressive through brand copy.
