After diving deep into brand discovery with the founder, we developed a brand that was inspired by industry, craft, and a rich, all-American spirit. This was communicated through copy, color, illustration, typography, and even paper choice. Every detail mattered. Initially starting with creating the brand and website along with a full packaging suite and shipping box set, we eventually touched everything from exterior lighting and paint choice to tile and signage—we even went so far as to develop uniform guidelines. One of our favorite projects included the design and production of screen-printed postcards and business cards over specially curated colored papers.
