Inspired by Angelica’s family roots in Italy, we aimed to capture the magic of the Tuscan region. We developed an icon reminiscent of Italian architecture, harking towards the arch doorways found in the quiet little towns across the country. The mark abstractly represents her initial with the strategic placement of the diamond in the center. While the icon appears simple, there was careful consideration to achieve optical balance at all sizes. As a part of this brand refresh, we also developed bespoke cards with die-cut slipcases that were printed with silver foil on Italian-made paper. These were intended to be mailed out with purchases as a keepsake and tactile brand touchpoint.
