Overflow Coffee came to us in need of a full brand refresh as they prepared to move into their new space in Chicago’s diverse and exciting South Loop neighborhood. In order to represent the incredible history of the building and surrounding area, we completed thorough research and developed an extensive strategy to build upon. The grand opening was a huge success and was featured on multiple news channels. We successfully created a brand that tapped into something larger than itself, it wasn’t just another coffee shop, it was a space to prosper.
